when i was in middle/high school i used to hate (didn't we all?) the clubhouses and the in-kids and the special passwords, none of which, of course, i was ever privvy too. yes, dear reader(s), i was one of those kids.
nowadays, with me being all grown up and everything, i assume that is the stuff of the past, a slight nostalgic chortle over tea and the wisdom of age.
then, every so often, i find myself at an event by accident and realize that i had it all wrong being bitter; the passwords were of course to keep the other kids out, but this is in fact an unwitting Favour, for we would find nothing of interest as non-card carrying members.
and if i think about it for a second, it kind of makes sense. community close-knitedness comes as a result of creating a set of like-minded interests/preoccupations that are not for the common populus.
i guess, anyhow.
would i want someone interested in cookbooks showing up to talk about souffle and the volatile nature of aspargus at my comic/graphic novel tea outings? probably not.
the key is specificity.
unfortunately, events marketing is not always specific.
sometimes events marketing wastes my Time.
and that is Very Frustrating Indeed.